OUR QUEST TO BE UNSTOPPABLE

NED Market is the official merch store of New Earth—a movement born in a Hollywood coffee shop in 2004 and now serving over 800 young people each year across Los Angeles County. What started as a small act of service has become a full-circle support system for youth impacted by poverty, incarceration, and systemic injustice.

Proceeds from every purchase help fund New Earth’s transformative programs—from arts and leadership training to paid work experience and high school diploma completion. With a recidivism rate of less than 7% among our members (compared to LA County’s 70%), our model proves what’s possible when young people are empowered, not punished. When you wear NED, you're helping rewrite the future—one youth at a time.